The Full Story
About
Truce Entertainment, LLC. was founded in 2023 by four individuals from Dorchester, Massachusetts. The name derives from three of the founding individuals once being arch enemies in the late 80’s and early 90’s, even to the point where several attempts on each other’s lives were made. Decades later these same individuals that were once thirsty for the demise of the others world, have come together to create a clothing and film entertainment company designed to educate about Boston history and promote unity.
Blood On Our Shoes is a 2-Part docufilm about Boston Adidas, Music, and Gang Culture during the 1970’s, the 1980’s, and 1990’s. This 2-Part docufilm has captured footage from every neighborhood in inner-city neighborhood in Boston that was affected by crime, gangs and drugs during these times. In 1982 Intervale St. and Normandy St. an area in Boston adopted the brand Adidas, and it was the first neighborhood in Boston that started throwing Adidas (old and New) sneakers in a tree, which started the famous “Adidas Park” in Boston. Adidas Park has been featured in Sports Illustrated (May 14, 1990) The Boston Globe and The Boston Herald (April 7, 1985), some good press, and some bad press. Adidas Park started a trend in which other neighborhoods started to adopt the brand Adidas and start their own Adidas tree and culture in Boston. 41 years later some of these same individuals that lived or were apart of these neighborhoods refuse to wear anything but the brand Adidas on their feet. Unfortunately, during the crack epidemic this lifestyle mixed with territorial mindsets provoked violence that resulted in blood being spilled throughout the streets of Boston. Several years later after Boston Street gangs were targeted and arrested by the federal government for numerous federal and state charges the streets of Boston continued to represent the brand Adidas. In 2007 a few guys from the same area of Adidas Park and Intervale Street got together on Father’s Day to honor the children of the guys that were still incarcerated by throwing a Father’s Day cookout in the community. Several years later this Father’s Day Cookout in that area is still being held every Father’s Day. The same individuals that the federal government targeted, have finished their federal sentences and are now productive and respected members of their communities and they come together on this day to give back to the community and there is “No Violence on that Day"
Apparel
Blood on Our Shoes clothing brand has custom neighborhood T-Shirts, sweatshirts, long sleeve t-shirts, and hats that represent 29 of the perceived to be the toughest and roughest neighborhoods in Boston, Massachusetts in the early 80’s and 90’s. Most of these neighborhoods were and still are affected by gang violence, drug abuse, and social economic deterioration. Several lives have been lost throughout the years fighting over these neighborhoods and streets we have no moral stake in. The logos we have put together of these different neighborhoods in Boston are meant to promote unity and awareness of The Blood on the shoes of the individuals that have been affected by gang violence in the streets of Boston, Massachusetts. The colors of the logo have their own meaning, and you would have had to be there to understand why every neighborhood has its own distinct color.
